Mission Debrief: Why We Do Not Sell Dot Nets

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We receive three enquiries each week about dot nets. The answer is no. A net would imply that the dot can be caught, and our entire business model is built on the belief that it cannot.

Our founder, Sergeant Major Biscuit, put the matter plainly in a memo of 2019: if you catch it, you have to carry it. If you carry it, you have to look after it. Dot ownership is a full time job and the dot, we believe, is not trainable.

We respect the ambition. We just do not want to be there when it works.

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